{"id":305,"date":"2025-07-14T11:43:39","date_gmt":"2025-07-14T09:43:39","guid":{"rendered":"https:\/\/robertoverkamp.com\/?page_id=305"},"modified":"2025-07-14T14:24:33","modified_gmt":"2025-07-14T12:24:33","slug":"wasserstiftung-ci","status":"publish","type":"page","link":"https:\/\/robertoverkamp.com\/?page_id=305","title":{"rendered":"WASSERSTIFTUNG &#8211; CI"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"305\" class=\"elementor elementor-305\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28e430f e-flex e-con-boxed e-con e-parent\" data-id=\"28e430f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f25d1a9 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f25d1a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"196\" data-end=\"580\">Im Rahmen eines Gestaltungsprojekts wurde ein umfassendes <strong data-start=\"254\" data-end=\"298\">Corporate Design f\u00fcr die WaterFoundation<\/strong> entwickelt \u2013 eine in M\u00fcnchen ans\u00e4ssige Hilfsorganisation, die sich f\u00fcr den Zugang zu sauberem Wasser in Afrika einsetzt. Ziel war es, unter dem Konzept \u201ePro Bono\u201c ein visuell \u00fcberzeugendes Erscheinungsbild f\u00fcr eine Organisation mit begrenzten finanziellen Ressourcen zu schaffen.<\/p><p data-start=\"582\" data-end=\"1049\">Die Gestaltung basiert auf dem Leitsatz <strong data-start=\"622\" data-end=\"647\">\u201eJeder Tropfen z\u00e4hlt\u201c<\/strong> und \u00fcbersetzt diesen in eine klare, plakative Bildsprache. Dabei steht der einzelne Wassertropfen als zentrales Gestaltungselement im Fokus. Er dient sowohl als wiedererkennbares visuelles Merkmal als auch als zentrales Element von Infografiken, die den Wasserverbrauch in Deutschland und Afrika gegen\u00fcberstellen. Auf diese Weise wird das Thema Wasserknappheit emotional und verst\u00e4ndlich vermittelt.<\/p><p data-start=\"1051\" data-end=\"1430\">Das Corporate Design ist modular aufgebaut und l\u00e4sst sich auf verschiedenste Medien und Kommunikationsmittel anwenden \u2013 von Print bis Digital. Die Herausforderung lag in der <strong data-start=\"1225\" data-end=\"1266\">Reduktion auf wenige grafische Mittel<\/strong>, ohne dabei an Ausdruckskraft zu verlieren. Genau dieser Spannungsbogen zwischen gestalterischer Klarheit und inhaltlicher Tiefe hat das Projekt besonders gepr\u00e4gt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f98c5e elementor-widget elementor-widget-image\" data-id=\"3f98c5e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"1000\" src=\"https:\/\/robertoverkamp.com\/wp-content\/uploads\/2025\/07\/WS-Bild1.jpg\" class=\"attachment-full size-full wp-image-306\" alt=\"\" srcset=\"https:\/\/robertoverkamp.com\/wp-content\/uploads\/2025\/07\/WS-Bild1.jpg 1500w, https:\/\/robertoverkamp.com\/wp-content\/uploads\/2025\/07\/WS-Bild1-300x200.jpg 300w, https:\/\/robertoverkamp.com\/wp-content\/uploads\/2025\/07\/WS-Bild1-1024x683.jpg 1024w, https:\/\/robertoverkamp.com\/wp-content\/uploads\/2025\/07\/WS-Bild1-768x512.jpg 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" 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Ziel war es, unter dem Konzept \u201ePro Bono\u201c ein visuell \u00fcberzeugendes Erscheinungsbild f\u00fcr eine Organisation mit begrenzten finanziellen Ressourcen zu schaffen. 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